Maxima is well established within the most elite circles of automotive and motorcycle competition as a leading supplier of lubricants coolants and cleaning products. So, when they decided to enter into cycling in 2014, the decision was to offer only a high-end option for each category. Many riders, especially those with moto backgrounds, are familiar with Maxima's chain lubricant and SC1 cleaner, but most would be surprised to discover that they supply the suspension fluid that many upper level mountain bike shocks and forks are charged with. After establishing Maxima within the OEM marketplace, they turned their attention to the aftermarket, launching "Maxima Bike," a separate division that is headed up by ex DH pro Sean "Griz" McClendon. We interviewed Griz and Massie while the pair gave us a factory tour of the facility, which takes up two warehouses in Santee, California, a few miles east of San Diego.