Have you ever fell in love… with a bike? If you’re a regular of this website, you probably have!
Honda Motorcycle and Scooter India came out with their latest campaign ‘Love Is Growing’, which was conceptualized by Dentsu One. It stars actors Boman Irani and Taapsee Pannu as father and daughter in order to promote Honda Activa 5G.
Four college students appear in the video looking at Taapsee Pannu on the bike and gave compliments such as “Bright like sunshine” and “So different, guys”. At first instance it just seems like they were head over heels for Taapsee but – you guessed it- they were infatuated with the Activa 5G. Take a look at it here!
“The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” said Yadvinder Singh Guleria, senior vice president, sales and marketing, Honda Motorcycle & Scooter India
“The film is a little chapter from this love story, which occurs in a University, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” said Titus Upputuru, national creative director, Dentsu One.
“With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other,” said Abhinav Kaushik, senior vice president, account management, Dentsu One.