It’s not exactly a surprise to a motorcyclist that MV Agusta continues to create some of the most beautiful motorcycles in the World. Unfortunately, over the years the Varese based manufacturer has passed through some rough times.
Luckily, the Italians also seem to have a way out no matter how difficult the situation is. MV Agusta has managed to keep itself alive. But now they are owned by the Sardarov family.
According to a press release issued by MV Agusta, the Sardarov family secured the funding to put into practice a business plan for the next five years.
This means that starting 2020 and until 2025 MV Agusta will be targeting annual sales of 25.000 motorcycles. For that to happen the Italian brand is already working on new motorcycles.
Although the main focus is a set of new middleweight models, MV Agusta will continue to work on some exquisite bikes. They’ve found out that MV enthusiasts really like limited edition bikes, so in the future we will see some truly exotic motorcycles rolling out the Varese factory.
While they produce new mid-sized motorcycles, MV Agusta will also completely revamp how they connect to the clients.
One of the most important changes in the command chain is that Giovanni Castiglioni is now just an advisor of the administration. Timor Sardorov is the new CEO and president of MV Agusta, and will be accompanied at the helm of the company by Massimo Bordi and Paolo Bettin.
They’ve already decided that MV Agusta needs to relate to its customers in a better way. The way to improve customer’s relations is to optimize the way the dealerships answer to customer needs. Mainly how they supply replacement parts for the bikes.
With faster response times and focusing on motorcycles that motorcyclists can afford, while at the same time continuing to create some exotic and special bikes, MV Agusta future is getting brighter everyday.
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That's all good news! The parts availability issue is a good one to address. When the rear axle bearing failed on my 07 F41000R it was down for six weeks! My F4 was totaled this April by a careless driver, luckily I only sustained very minor injuries. I had twelve years of total fun on my F4 and look forward to seeing the new ones! I still own several motorcycles and have owned several others in the past. But never one that seemed to have as much personality as my F4! Had a blast!