Lenovo to be a title sponsor this year | Photo credits: MotoGP
Lenovo will become the title sponsor for the 2020 Gran Premio di San Marino e della Riviera i Rimini. This will be the first time that Lenovo becomes the lead partner at a major motorsports event. The Gran Premio Lenovo di San Marino e della Riviera di Rimini will take place from the 11th to 13th of September at Misano World Circuit Marco Simoncelli.
The brand has been MotoGP Technical Partner since signing a multi-year sponsorship deal with Dorna in 2019. The global technology company provides solutions from supporting day-to-day office operations to analysing computations from high-tech sensors. This includes gyroscopic 4K cameras on each prototype MotoGP machine. Furthermore, the brand is a highly visible part of each race weekend. It appears on-screen graphics to prominent banners in the pitlane at each circuit.
Photo credits: GPone
“Professional motorsports have an amazing ability to connect fans and deliver an uplifting experience,” said Luca Rossi, Senior Vice President, Intelligent Devices Group, Lenovo. “Many around the world turn to the Gran Premio Lenovo di San Marino e della Riviera di Rimini event. We’re proud to sponsor the Grand Prix with Lenovo’s smarter technology and deepen our growing partnership with Dorna Sports.”
Pau Serracanta, Managing Director at Dorna Sports said, “We are delighted to announce Lenovo as the title sponsor of Misano. Because we are strengthening our collaboration with one of the world’s top companies in computing. And because the Lenovo brand will take top billing in front of so many fans. Our partnership with Lenovo is a source of great pride for MotoGP. I very much look forward to a bright future as we continue to work together.”