Harley-Davidson Heads to Thailand for Second Edition of Asia Harley Days

Harley-Davidson enthusiasts across the region attend the legendary brand’s signature moto-music festival in the region.

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Harley-Davidson will be rolling out the second edition of their signature event, Asia Harley Days, on October 28, 2023, at Legend Siam in Pattaya, Thailand. The moto-music festival will see an action-packed programme with international and regional musical acts, motoring and entertainment activities, custom bikes showcase, games & awards, test-rides of new motorbikes, as well as the iconic Harley-Davidson parade. The 2023 edition of this petrol-fueled festival will unite enthusiasts and fans from over 11 countries and territories including Thailand,  South Korea, Philippines, Malaysia, Vietnam, Indonesia, Taiwan, Macao, Hong Kong, India and  Singapore, as well as 80 H.O.G.® chapters and many motorcycle clubs from these markets. 

Early bird registration is now live until 10^th October, post which the ticket prices will increase.

The event is open-for-all and tickets can be purchased from the festival website:  www.asiaharleydays.com or from the nearest H-D dealer. Depending on the ticketholder’s type, the  one-day pass comes with the following key benefits: 

On-spot passes will also be available for purchase at higher prices.  

What to expect

Returning for its second edition, Asia Harley Days is set to be the region’s stellar moto-music festival,  which will also celebrate the 120^th anniversary of Harley-Davidson. Kickstarting the festivities is the iconic Harley-Davidson parade which will start at Legend Siam on October 28 at 1 p.m. Bikers will be able to ride down the highway through the scenic Buddha Mountain, a significant landmark in  Pattaya. The ride will be dedicated to charity causes supporting the Red Cross, Sattahip District. Following the parade, festival gates open from 4 p.m. to midnight.  

Expect electrifying performances by international and local musicians and DJs. Opening the festival is hip-hop DJ Naanza, a popular English DJ in Thailand and the region. Next, King Pitchet and his band will bring energetic Rock and Metal tunes to attendees. Winners of the 2023 Sound Circus and indie rock band from Malaysia, Chlypdy, will then entertain the crowd. Thai-Japanese singing sensation, Tom Isara, who won the first edition of The Mask Singer (Thailand), will also be performing. Ending the series of music acts is FineDay Stories belting out international English rock anthems.  

Other activities include a fashion show, stunts mania, slow racing, gymkhana competition and a Custom Kings Contest. H.O.G. members along with motorcycle club members will be able to celebrate 40 years of the Harley Owners Group in a special area at the event.

Awards will be given out to recognize the most iconic riders from across the region. Attendees can check out the festival website for up-to-date highlights.  

Sponsors at Asia Harley Days include banking, lifestyle, motoring, adventure, travel, hospitality,  media and food & beverage brands. The presenting sponsor is Krungsri Auto. Other sponsors include  Ford (official car partner), Michelin (tyre partner), Snap-on, Products Bangkok, Johnnie Walker Style,  Shade Commune, Amazing Thailand, GQ, Art of Speed and Legend Siam. The official festival t-shirt is also available at select H-D dealer outlets for sale and can be purchased from the festival as well. For more details of the festival, please visit www.asiaharleydays.com.

Press Release: Harley Davidson