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Castrol, a pioneer in automotive lubricants, celebrates 125 years globally and a century in Malaysia. Now, it proudly unveils a vibrant new logo, symbolizing a bold step into the future.
With a history grounded in innovation, Castrol has set industry benchmarks. The new logo underscores the brand’s commitment to change and staying at the forefront.
Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore, affirms the brand’s dedication to progress. She says, “Our legacy of pushing boundaries continues. As we delve into electrification and product innovation, adapting to evolving consumer needs, we chart a new course forward.”
Castrol’s new logo reflects a modern, dynamic, and youthful aesthetic, embodying a spirit of progress and innovation. The iconic red, green, and white colours synonymous with the brand have been reimagined to enhance brand recognition and resonance, ensuring a seamless transition into the future. Alongside the visual transformation, Castrol introduces a new sonic identity designed to evoke feelings of acceleration, forward momentum, and dynamic movement. This distinctive auditory element is poised to become a powerful brand asset, enhancing awareness and memorability for years to come.
In 2024, Castrol will launch a new logo and undergo a comprehensive brand transformation. This includes updated packaging designs. The goal is to captivate audiences with a modern appeal and forge deeper connections with consumers in this new era.
As Castrol embraces this evolution, it remains committed to its mission: innovating and meeting global consumer needs. The bold new logo symbolizes Castrol’s commitment to progress, innovation, and leading in automotive lubricants.