Harley- Davidson fans are certainly in for a treat as the firm will be releasing eight new motorcycles in conjunction with its 115-year anniversary.
According to CEO Matthew S. Levatich to CNBC, the bikes will be “a whole new generation of people to join in” and that the bikes “have a specific personality. The names of the bikes are indeed unique: Fat Boy, Heritage Classic, Low Rider, Softail Slim, Deluxe, Breakout, Fat Bob and Street Bob.
Not to mention, the firm has seen amazing results in sales regarding its outreach to “women, African Americans [and] Hispanics” and younger people.
“We feel very good about our efforts to speak differently to different types of people that aren’t yet riding,” he said. “It’s about the ability to have our great products available to more consumers in those markets so that we can grow faster,” said Levatich.
The firm has plans to open a motorcycle factory in Thailand and has aims to raise international sales throughout the next ten years.
“Markets like Asia are particularly strong for motorcycles,” Levatich added.