Honda Manufacturing Nigeria Limited has come up with a new motorcycle called Ace 110 for its Nigerian market. The firm is set on bringing affordable yet good quality motorcycles to the community.
The Ace 110 is built with high quality Japanese technology and has been tested in the six geo-political zones of Nigeria. It also complies with international standards.
According to Sales Manager of the company, Olabaede Badejo, the new motorcycle is a product of a three-year research and development to meet the demands of Nigerian customers.
Honda Manufacturing Nigeria Limited, has introduced its new brand of motorcycle, Ace 110 into the Nigerian market, poised to offer affordable comfort for riders and passengers.
“We have the leading share of the global motorcycle market by an overwhelming margin, accounting for 35 per cent of all sales worldwide. In Africa, the story is different. We were late in entering the African market, and our products are felt by customers here to be comparatively expensive. Of a total 3.4 million motorcycles sold in Africa, sales of Honda stand at just 55,000. There is clearly substantial room for improvement,” said Noriaki Abe, Chief Operating Officer, Global Motorcycle Operations at Honda.
“Consequently, Honda very much regards Africa as a fast growing market, and understands it to be a vital market. And, from the perspective of population and the GDP, we see Nigeria as a key country.