Hero MotoCorp has announced on Tuesday its latest signing of Indian cricket captain, Virat Kohli, as its latest brand ambassador. The Indian firm will be introducing Kohli as the face for the company’s campaign for the new Xtreme 200R premium motorcycle. However, the tenure or the value of his endorsement contract is yet to be known.
“Millions of young boys and girls of my generation have grown up riding Hero motorcycles and scooters and it is, therefore, a unique and special feeling to associate with this brand,” said Kohli.
According to Hero MotoCorp Chairman, MD and CEO Pawan Munjal, Kohli represents the youth of today which manifests a fear for nothing, something which is linked to the objective of Hero.
“Brand Hero stands for trust, excellence and resilience – the qualities that truly personifies the charisma of Virat as a global icon,” he said.
Hero MotoCorpalso was one of the global partners for the International Cricket Council (ICC). It is now the title sponsor of the biggest T20 tournament in the Caribbean – Hero Caribbean Premier League (Hero CPL).