Check out the latest typeface for MotoGP!
MotoGP is coming to 2020 with a new typeface. The Fontsmith design team (currently part of the Monotype Studio) had collaborated with Dorna Sports to design an original and premium typographic identity for MotoGP. The new custom typeface for this season will be representing the essence and values of MotoGP.
MotoGP utilises a wide range of communication channels, focusing on digital platforms and TV. The ultimate goal here was to capture the meaning and spirit of MotoGP. Then, to translate it into letterforms that would make its way on-screen. Due to that, the 2020 season will see an all-new typographic system.
According to MotoGP, the new fonts are MotoGP Text and Display. They provide consistency in terms of both the image and as a brand identity asset. The idea of the typographic came from the circuit layouts and corners. There are seven weights which can look forward to an extension in the future.
MotoGP uses a wide range of communication channels, with a focus on digital platforms and TV. The main goal was to capture the spirit of MotoGP. Then, to translate it into letterforms that would render perfectly on screen. The 2020 season now launches with a brand-new typographic system.
Pedro Arilla, Monotype’s Creative Type Director
“Every custom brand typeface project starts as an exercise in how to encapsulate a brand voice in a typeface. MotoGP™ is a fearless, striking and fierce competition. Thus, the MotoGP font family must be spikey, angular, curved and sharp. It is an eclectic mix of visual mechanisms to trigger an absorbing medley of feelings. The typeface skeleton was drawn for on-screen optimal performance. To incorporate the MotoGP visual aroma into the design, we looked at the competition heritage. Then we applied nuances of circuit design and open track shapes with a subtle curvy construction.”