Ducati closes 2019 positively, with growth in turnover and operating margin.
The Italian motorcycle manufacturer delivered over 53,183 (2018: 53,004) bikes to customers all over the world. The result allowed sales to remain above 50,000 units for five years straight. This also confirms the positive signs of the market for motorbikes above 500 cc segment. Which recorded global growth of 1.4%.
The turnover, at the end of 2019, reached € 716 million (2018: € 699 million) with a growth of 2.4%. An operating profit of € 52 million (2018: € 49 million) and an operating margin of 7.2%, against 7% reached by the Borgo Panigale manufacturer last year.
Ducati also reported the turnover per bike figure is also particularly significant, with about € 13,500 per motorcycle. Which represents the highest value in the history of the company.
Ducati says, to achieve this result, the Panigale and Multistrada have been instrumental. Starting with the Panigale, it was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25%. Secondly, with the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of motorcycles sold since its arrival in 2003.
In case you didn’t know, Ducati Motor Holding has a total of 1,655 employees. The sales network of the Borgo Panigale motorcycle manufacturer includes 720 dealers and service points in over 90 countries!