Dorna Sports has partnered with Bitci for the next three years starting off with the title sponsorship in Austria.
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Dorna Sports has just announced that Bitci.com will join the season as an Official Sponsor of the FIM MotoGP World Championship. The new agreement sees the sponsorship lasting for three years starting 2021 to 2023. Bitci.com will be the title sponsor for the 2021 Austrian Grand Prix as well as make its trackside present at different circuits on the calendar throughout the seasons.
Bitci is a blockchain tech company founded in Bodrum, Turkey, in 2018. It enables the sports and entertainment industry to revolutionise fan engagement programmes via fan tokens, giving individuals an opportunity to invest and win through their cryptocurrency exchange.
By having both the blockchain tech and the cryptocurrency exchange, Bitci positions itself as a one-stop investment platform for tech-savvy investors and fans.
“We are very happy to implement the first agreement of its kind with a motorsport World Championship. Now we are strengthening our presence here with MotoGP. This will also be the first fan token project to be developed under the umbrella of an organization in the world of motor sports,” says Onur Altan Tan, CEO of Bitci Technology.
“I would like to thank the entire MotoGP organization for their great efforts in the realization of such an important project and supporting this project with their visions. MotoGP and Bitci cooperation, this sport spreads to a much wider audience; It will also contribute to a much more effective racing experience for existing followers.”
Manel Arroyo, Chief Commercial Officer at Dorna Sports welcomes Bitci to the championship.
“We are delighted to welcome Bitci as an official sponsor of MotoGP. It’s always exciting to begin such an important partnership and in the new world of cryptocurrency which is full of huge potential. I look forward to this new endeavour together with Bitci, and to giving our fans a new way to engage with the sport, as well as creating a fantastic new way to enlarge the MotoGP community. I’m delighted to see Bitci take top billing in Austria and enjoy a key presence on track at some of the greatest venues visited by our sport in the future.
The 2021 Austrian Grand Prix, which takes place at the Red Bull Ring in Styria from the 13th to the 15th of August, will be officially named the Bitci Motorrad Grand Prix von Österreich.
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