The announcement also saw Didi Automotive replace SNH Bhumi Corporation Sdn Bhd as the previous distributor, effective immediately.
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Leading motorcycle brand, Royal Enfield has already appointed Didi Automotive Sdn Bhd as the official distributor of the brand in Malaysia.
Didi Automotive’s appointment was also welcomed by Royal Enfield APAC market Head of Business, Vimal Sumbly.
“Malaysia is an important market for Royal Enfield and we believe our motorcycles are ideal for riders to enjoy the beauty of Malaysia.
“For that, we are pleased to be able to collaborate with Didi Automotive for this strategic market. We are confident that their level of excellence, will help develop our products, ”he explained.
At the same time, Didi Group Chairman, Rewi Hamid Bugo, wants Royal Enfield to set foot in every state in Malaysia.
“Our objective is to ensure the presence of the Royal Enfield brand in each state while offering the best ownership experience in terms of sales and after-sales service,” he said.
According to Royal Enfield in a statement, the Malaysian market is currently presented with various attractive models including, Meteor 350, Interceptor 650, Continental GT 650, Himalayan as well as Bullet 350 and Classic 350.