Malaysia has significantly boosted its two-wheeler automotive industry by launching AFAZ, the country’s second national motorcycle brand after MODENAS.
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KMSB Motors and Suzuki Motor Corporation of Japan achieved this milestone through a recent technical collaboration and supply agreement.
Under this agreement, Suzuki has committed to supply essential components to enable KMSB to develop the AFAZ motorcycle.
This initiative signifies a pivotal moment in propelling Malaysia’s two-wheeler automotive sector, which sold around 718,000 motorcycles in 2022.
Beyond commerce, it directly enhances local expertise, fuels industry growth, creates jobs, and fosters high-tech industrial programs, advancing Malaysia’s development.
KMSB’s Chairman, Ahmad Faez Yahaya, and SMC’s President, Toshihiro Suzuki, signed the agreement, witnessed by Malaysia’s Prime Minister, Datuk Seri Anwar Ibrahim.
Datuk Seri Isham Ishak, Secretary-General of MITI, and Datuk Wira Arham Abdul Rahman, MIDA’s CEO, also attended the signing ceremony.
KMSB further emphasized that this collaboration perfectly aligns with the Prime Minister’s announcement of Malaysia’s New Industrial Master Plan 2030.
NIMP 2030 aims to make Malaysia a global industrial leader by expanding domestic networks and strengthening global manufacturing value chains.
Malaysia is ready to contribute significantly to NIMP 2030’s missions, supported by integrating SMEs to boost economic growth and development.
KMSB’s AFAZ aims to pioneer motorcycle industry innovation and design, leveraging local expertise in research, development, marketing, and innovation (RDMI).
The brand has a clear focus on quality, performance, and innovation. AFAZ aims to become a significant player in the local market while also competing on the ASEAN and global levels.
With 20 RDMI professionals, AFAZ can captivate local and global motorcycle enthusiasts by integrating contemporary aesthetics into their designs.
Furthermore, their engineering activities prioritize compliance with the latest international UNECE (WP.29) regulations.
In conclusion, the launch of AFAZ marks an exciting chapter in Malaysia’s automotive industry. This partnership with Suzuki not only strengthens the nation’s position in the global market but also paves the way for innovation, growth, and technological advancement.
AFAZ’s commitment to quality and performance ensures that it will be a formidable contender in both domestic and international markets, while its focus on compliance ensures the highest safety standards.
Malaysia’s journey toward becoming a global industrial leader is off to a promising start, and AFAZ is at the forefront of this exciting transformation.