The “Making a Difference” Challenge is a new fan engagement project encouraging MotoGP fans to take individual sustainable actions.
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In a world that is constantly seeking ways to make a positive impact, the partnership between AWORLD and MotoGP has taken centre stage with the “Making a Difference” Challenge. This unique collaboration has not only demonstrated the power of sports as a force for good but has also showcased how innovation and sustainability can be integrated into the high-speed world of motorcycle racing.
MotoGP, the premier motorcycle racing championship, has always been about pushing boundaries, both on and off the track. Over the years, it has evolved into a global phenomenon with a massive fan following. Recognizing its potential to influence society, MotoGP has taken steps to promote sustainability and social responsibility within the sport.
AWorld is the official app chosen by the United Nations to support the ActNow campaign. It aims to inspire people to act for the Sustainable Development Goals. Their partnership with MotoGP has given birth to the “Making a Difference” Challenge. It is an initiative that exemplifies how motorsport can be a catalyst for change.
“MotoGP™ Challenge: Making a Difference” is a fan engagement project with an aim to achieve 500,000 positive actions between its launch on 19 September and 26 November.
These actions will contribute to a ‘collective’ prize, a donation from MotoGP to its official charity Two Wheels for Life, at the same time as offering the highest-ranking fans some incredible prizes. The top prize is two MotoGP VIP Village passes for a 2024 Grand Prix.
“MotoGP is committed to making a positive impact on people, place and planet. As the pinnacle of two wheels, MotoGP leads the way in sustainable innovation. As a truly global sport, we have a platform that reaches millions and millions of fans.
So partnering with AWorld makes perfect sense. Racing together isn’t just something for the paddock or the people on track, it includes our millions of fans. Thanks to this collaboration with AWorld they can now take an even more active part in helping us to make the sport more sustainable and increasing its positive impact. We’re really happy to launch this project and excited to see the results,” states Carmelo Ezpeleta, CEO of Dorna Sports.