In case you missed out, TVS Motor Company has posted a new advertising campaign for its new dual tone special edition of the TVS Star City+.
The ad campaign features famous Indian cricketer and brand ambassador M.S. Dhoni.
Photo credits: Auto News Press
“Much like its users the TVS Star City+ has always stood for ‘Style’ backed by substance as it seamlessly blends superlative handling and mileage with eye catching styling. As the Star City+ consumer draws a second look of admiration, so does the new dual tone Star City+,” said Aniruddha Haldar, VP (marketing).
“We are confident that the DEKH DOBARA DEKH campaign, which is simple and sticky, will ensure that this festive season, the love for the brand will increase and so will its loyal consumer base.”
Photo credits: PriceIndia.in
Photo credits: Firstpost
“We came up with a simple idea for the most stylish bike in its category which now comes with dual-tone styling. ‘Dekh dobara dekh’ was an idea born out of interesting double-take situations that the new dual-tone styling seems to demand.” said Puneet Kapoor, ECD, McCann Bangalore.
“Our simple thought was pushed to the limits by Hungry Films to lend a magical feel to the narrative which will make you watch the ad much beyond dobara.”