Boon Siew Honda (BSH) has opened the doors to its first-ever Honda Impian X showroom in the nation. Based in Johor, Malaysia, the one-stop sales and service centre caters to customers looking for Honda motorcycle models with engine sizes no larger than 300 cc. The concept of the Impian X showroom isn’t entirely new as BSH first introduced the Impian Honda Shop back in 2010.
Taking into account the need to adapt to ever-changing customers’ needs, BSH introduced the new Impian X concept. As such, the new Honda Impian X showroom features WiFi connectivity and a waiting lounge with complimentary beverages amongst other conveniences to ensure a comfortable experience.
As for the after-sales aspect, BSH states that customers’ motorcycles will be maintained in accordance with BSH’s guidelines using proper tools and genuine spare parts. In addition, customers who purchase their new motorcycles will receive a Pre-Delivery Safety Advice (PDSA) workshop when they arrive to take the keys.
“With the launch of the Honda Impian X, BSH is expecting a 21% increase in sales over the next 12 months. We are also happy to announce that we are looking to open 10 more Honda Impian X across the country by the end of 2018,” commented managing director and CEO of BSH, Mr. Nobuhide Nagata.
The honour of managing the first Honda Impian X showroom in the country belongs to Swee Seng Heng Sdn. Bhd., Honda’s authorised motorcycle dealer in Johor since 1990. “Being Honda’s authorised dealer for more than 25 years, I’m really proud to be appointed as the first Honda Impian X dealer in Malaysia,” said David Ker, managing director of Swee Seng Heng.
“This unique showroom has impressed many of my new and old customers, even before the grand opening,” he added. So, what lies ahead for BSH? According to them, the first quarter of the year will see the addition of two more Honda Impian X showrooms by Hip Seng Motors and Kin Wah Motors in Perak, Malaysia.