BMW just came out with a short film named The Someday Ride and is set to inspire motorcyclists in 2018 so that they would be able to appreciate the littlest things in life including family time and freedom.
Created by BMW Motorrad USA and M&C Saatchi LA, the short film depicts the story of a brother and a sister who are set off to freedom so that they can escape from the normal and busy world and their means of escape is no other than on a couple of BMW bikes.
The bikes, namely the R nineT and R1200 GS are ridden by the brother and sister for about 400 miles in four days through roads and vistas of Southern and Central California and into the Eastern Sierras.
Photo credits: Silodrome
“The film captures the magic of achieving the ride they always wanted. No excuses, no interruptions, just time spent appreciating the moment,” said BMW Motorrad USA.
“We wanted to tell people that getting out on that adventure you may have dreamt about is easier than you might think,” says Ron Tapia, M&C Saatchi LA Creative Director.
“The film was an exciting opportunity to speak to both legacy and new motorcyclists by taking them along for the ride – with a sister playfully pushing her younger brother to “take the leap” and beautiful BMW motorcycles to carry the story.”
Photo credits: HiConsumption
“One of our overarching objectives right now is to inspire a new era of riders,” says Michael Peyton, Vice President, BMW Motorrad USA.
“And while we’ve got the products and financing programs for them, it’s equally important that we’re speaking their language. The Someday Ride was the perfect answer to that challenge.
“With the broadest model range in our history, BMW Motorrad offers motorcycles for every riding preference and style – from touring to sport to urban mobility, and more. Plus, our 3asy Ride financing program can get riders on the bike of their dreams at a payment they’ve been dreaming of. It’s never been a better time to Make Life a Ride.”
Photo credits: Visordown