Mainly focusing on 350cc to 650cc models, Royal Enfield’s current motorcycle lineup is pretty narrow. Unlike other manufacturers with a wide range of sports and naked models, Royal Enfield sticks to the moderately powered retro-styled bike that sticks to the brand’s roots. The result? A range of mostly mid-range motorcycles with retro styling which attracts the mass market.
According to electrek, the brand is currently developing their first electric motorcycle and it’s already in the prototyping phase!
Well, electrek got the news directly from the top, so this isn’t just another speculation, folks! When electrek questioned about the brand’s plan on going electric, this was Royal Enfield’s CEO Vinod Dasari response:
“It is not about whether electric will come or not, but it’s a question of when. We did make some prototypes, we have looked at several segments, and we will be adding to the team in the near future.”
Back in 2010, the Royal Enfield was producing 50,000 motorcycles. 5 years later, in 2015, the company was producing 50,000 units per month. A year ago, in 2019, Royal Enfield approached 1 million sales. It’s obvious, the brand demonstrated an incredible growth over the past decade.
Given, most of the motorcycles in the electric market currently focuses on high-end models and there is a growing demand for electric motorcycles in general, Royal Enfield’s plan on moving into the electric market with a retro-style electric motorcycle actually sounds interesting and feasible at the same time. Aside from this; electrek and a few other sources also speculate Royal Enfield’s upcoming electric lineup would be a mid-range model with smaller electric batteries and motors and also an affordable price tag to grab the interest of the current target market or as a way to step into the electric market at least.
Source: electrek