Bajaj Auto recently announced that it will be introducing electric vehicles by 2020. Considering that electric motorcycles are on demand and is one of the blossoming sectors of the two-wheeler industry, the Indian firm will be making premium electric bikes under the new brand “Urbanite”.
Photo credits: Wired
According to Auto Managing Director Rajiv Bajaj, Bajaj Auto will “aim to do a Tesla in the electric two-wheeler space”. Not to mention, the recent partnership of Bajaj and Triumph Motorcycles have induced developments of mid-range capacity motorcycles.
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Bajaj Auto is mainly focusing on its electric vehicle (EV) plan and is aiming for a very successful outcome from the Urbanite brand. With brands such as KTM and Zero Motorcycles hitting the top notch of the sector, can Bajaj achieve its aims and flourish?
Photo credits: ZigWheels