One of our favorite celebrity bike makers, Keanu Reeves, is now the spotlight of the Squarespace 2018 Super Bowl campaign. The Matrix actor was seen sitting on the dessert in front of a campfire with his laptop, talking about his passion for bikes and about his company Arch Motorcycles.
“We wanted to create a campaign that inspired people to take their idea or passion and make it happen,” said Squarespace director of creative production Sandra Nam.
“Squarespace has an extremely diverse customer base, including some high-profile customers like Keanu, and we couldn’t think of a better person than Keanu to deliver our message to the world.”
This would be Squarespace’s fifth consecutive year producing a Super Bowl campaign. The 2014 maiden stunt saw the brand grow widely to featuring celebrities to strike a balance.
The next year featured Jeff Bridges and his “Sleeping Tapes” and Key and Peele took it up a notch in 2016 with their stunt. John Malkovich came in in 2017 and the year 2018 would definitely be much better to keep up with the expectations of the audiences.