Looking back on MotoGP 2023, it’s clear that the brand has reached new heights, making its mark in every aspect of this prestigious motorsport.
The Mitsui meet and greet session showcased Aprilia’s dedication to connecting with its audience. This year, the brand had a larger booth, providing a great experience and hinting at even more improvements to come.
The event drew an international crowd from Taiwan, China, the Philippines, Australia, Japan, and Singapore, all gathering to celebrate the brand’s family in Malaysia. Hospitality saw a big improvement, creating a warm atmosphere for the brand’s enthusiasts and MotoGP fans, thanks to Didi.
The streets around the MotoGP venue were alive with the Aprilia brand, as guests proudly wore the iconic logo. This visual display speaks to the brand’s growing influence, with a sea of Aprilia-branded apparel during MotoGP events.
Since the launch of the Aprilia SR GT 200, the brand has strategically worked to win the hearts of Malaysians. The move paid off, with more guests proudly wearing the brand’s merchandise during MotoGP festivities.
Aprilia organized two crucial meet and greet sessions during the Sepang week, featuring racing stars Aleix Espargaro and Maverick Vinales. This close interaction fostered a sense of camaraderie between the Aprilia Racing Team and its supporters.
Adding to the excitement was the launch of two impressive models—the SR GT Replica and the RS660 Extrema—crafted for the discerning Malaysian market. These unveilings showcased Aprilia’s prowess on the racetrack and its commitment to delivering high-performance motorcycles for enthusiasts.
Collaborating with the Aprilia Satellite Team, RNF Crytodata, these events celebrated competition and highlighted Aprilia’s dedication to pushing innovation in motorcycle racing.
As MotoGP 2023 comes to a close, The brand’s momentum is not just rising—it’s soaring. Each well-planned event showcased the brand’s track prowess and understanding of how to captivate enthusiasts.
New models, meet-and-greet sessions, and enhanced hospitality elevate the brand in motorsports, leaving fans eagerly anticipating the brand’s future.